Scyon

Role.
Re-design of Scyon Icons
Role.
Design and art direction of product brochures

Role.
3D Instore/Outside graphic display - Each house shape uses a particular Scyon product - with the window slot looking inside to a real life photograph of that product. Out the front of each house a letter box style - brochure stand with detailed description.

Metcash -Annual Report

Conceptual design which was chosen and developed to make finish product. Metcash promises fresh quality products. So keeping to that promise, I decided to design the annual report based on fresh produce. The cover is a glossy pic of a lettuce and the annual report was packaged in a cellophane bag to keep it fresh also using a name sticker on the cover page. Throughout the report high gloss images were used.

The University of Sydney - Institue of Wildlife research

Ballyhoos

Hype

Role.

Design of company moving card. Achieved this crafting process by ripping up recycled card board moving boxes and using stamps.

E&J Gallo Winery

Role.
To create an advertising campaign featuring Ernest & Julio Gallo wines, which targeted the American market. I came up with this idea of simple pleasures, sourced imagery that suited and worked alongside copywriter to come up with headline.

Pacific Pumice Supplies

Role.
Introduced Pacific Pumice Supplies Ltd to there target market (farmers) using witty advertising and featured it in regional farmers magazines. Art direction, concept developing, retouching. Campaign idea flowed onto posters and bar coasters for advertising in regional country pubs.