Conceptual design which was chosen and developed to make finish product. Metcash promises fresh quality products. So keeping to that promise, I decided to design the annual report based on fresh produce. The cover is a glossy pic of a lettuce and the annual report was packaged in a cellophane bag to keep it fresh also using a name sticker on the cover page. Throughout the report high gloss images were used.
Conceptually strong/ fast and able to take a project from brief through to completion. Versatile and able to develop across both print and web.
I produce communications using key skills such as art direction, concept development, design development, finished art, and production management; which are in turn implemented by my skills in the broader crafts of design, typography, composition, photography, illustration with a ‘can do’ attitude.
With over nine years experience in the advertising/design industry I have worked on accounts in areas of; arts, lifestyle, beauty, travel, auto, beverages, technology, creative and more: covering both below and above the line; branding, advertising, direct marketing, pos, packaging, online campaigns, brochures, exhibition and illustration - within Sydney, London and New Zealand.